SOCIAL MEDIA GUIDELINES
1.1 The Mancroft Appeal300 Committee is committed to making the best use of available technology to communicate in a cost-effective and efficient way with a range of audiences about Appeal300 related matters.
1.2 ‘Social media’ is the term commonly given to web-based tools, which allow users to interact with each other in some way: for example, by sharing information, opinions, knowledge and interests online. As the name implies, social media involve the building of online communities or networks to encourage participation and engagement.
1.3 Social media are continually developing and open up new and exciting opportunities to communicate and engage more widely about Appeal300. While these guidelines were produced bearing in mind the state of development of social media at the time of writing, it is important that their application and development is kept under review as social media evolve.
2. Aim of the guidelines
2.1 These guidelines aim to provide members of the Mancroft Appeal300 Committee with information concerning the use and the development of any social media application, and to help them to get the best out of any tools available whilst protecting themselves as well as the wider St Peter Mancroft Guild of Ringers and the Church of St Peter Mancroft Parochial Church Council.
3. Definition of social media
3.1 For the purposes of these guidelines, social media are types of interactive online media which allow parties to communicate instantly with each other or to share data in a public forum. This includes e-mail, online social forums such as Facebook and Twitter, blogs, video- and image-sharing websites and similar facilities.
3.2 Mancroft Appeal300 Committee members and others involved with the appeal should be aware that there are many more examples of social media than can be listed here and that this is a constantly changing area. Members of the Appeal300 Committee and anyone else who has been authorized to use social media to engage and communicate about the appeal should follow these guidelines in relation to any social media they use.
4. Use of social media
4.1 Members of the Mancroft Appeal300 Committee and others authorised to act on its behalf should be aware at all times that when using social media for appeal related purposes they are ultimately representing the Church of St Peter Mancroft PCC.
4.2 Members of the Appeal 300 Committee and others authorised to act on its behalf should adhere to the following safeguards when using social media for appeal-related purposes:
- Ensure that any communication has a purpose and benefit for Mancroft Appeal300.
- Obtain agreement initially from the Appeal300 Committee and, if appropriate, from St Peter Mancroft PCC before embarking on any public campaign using social media.
- Where practicable and reasonable to do so, ask another member of the Committee to check content before it is published.
4.3 Any communications that Appeal300 Committee members or others authorised to act on its behalf make through social media must not:
- Breach confidentiality, for example by:
i. revealing confidential intellectual property or information owned by the PCC or commercial organisations with whom the PCC has entered into contracts or from whom it has sought bids for work;
ii. giving away confidential information about any individual or organization;
iii. discussing the internal workings of the Appeal300 Committee or PCC that have not been communicated to the public.
- Do anything that could be considered discriminatory against, or bullying or harassment of, any individual, for example by:
i. making offensive or derogatory comments relating to sex, gender reassignment, race (including nationality), disability, sexual orientation, religion or belief, or age;
ii. using social media to bully another individual;
iii. posting images that are discriminatory or offensive or links to such content.
- Bring the Church of St Peter Mancroft into disrepute, for example, by:
i. criticising or arguing with any persons acting either in their own capacity or on behalf of organisations;
ii. making defamatory comments about individuals or other organisations or groups;
iii. posting images that are inappropriate or links to inappropriate content.
- Breach copyright by:
i. using someone else’s images or written content without permission;
ii. failing to give acknowledgement where permission has been given to reproduce something.
5. Use of social media by Committee members or members of the St Peter Mancroft Guild or Ringers in a personal capacity
5.1 Persons other than Appeal300 Committee members and those authorised to act on behalf of the Committee in relation to the appeal may of course also use social media websites in their own capacity and may include content relating to Mancroft Appeal300. As far as possible these guidelines should be drawn to the attention of members of the St Peter Mancroft Guild of Ringers, the St Peter Mancroft PCC and congregation and they should be encouraged to observe the guidelines.
5.2 Nothing in these guidelines is intended to restrict use of social media by Appeal300 Committee members or members of the St Peter Mancroft Guild of Ringers in relation to matters other than Mancroft Appeal300.
5.3 However, when making communications in a personal capacity through social media, all should be aware of the guidelines detailed in section 4.3 above.
6. Action to be taken in the event of misuse of social media
6.1 Where it is believed that a member of the Appeal300 Committee or other person authorised to act on behalf of the Committee has deliberately or inadvertently misused social media, the matter shall be referred to the Vicar of St Peter Mancroft Church in order to determine the facts. In the event of an interregnum, any other member of the clergy or the churchwardens shall undertake this responsibility.
6.2 Where misuse has been proven, the action to be taken will be at the discretion of the Vicar (or other member of the clergy or churchwardens during an interregnum), dependent upon the seriousness of the misuse and its impact or likely impact. It is likely to range from advice about future use of social media to requirement to resign from the Committee or from the St Peter Mancroft Guild of Ringers. Where the misuse involves a suspected criminal offence, the matter shall be referred by the Vicar (or, during an interregnum, by any other member of the clergy or the churchwardens) to the police.
7.1 The fast changing nature of information technology, particularly in relation to electronic communication incorporating aspects such as social media, means that these guidelines should be reviewed regularly but not less than once per year.